Our first native Chinese guest ever! Why?
Because we want to show a Chinese perspective on flexpats and foreign brands in China! 30 minutes with the other side:
Miro Li is a native Chinese and has lived in Hong Kong for a decade, now living in Shenzhen. In 2017, Miro founded Double V., a consulting company helping overseas brands enter the China market. In 2019, she founded CHINAble Academy, a training and resources sharing platform for foreign industry leaders to offer courses and workshops about China business, Internet, e-commerce, and marketing.
In this new episode, Miro shares her native Chinese perspective on foreign brands trying to enter the Chinese market a well as foreigners trying to work in China.
This is what you'll learn:
Misconceptions foreign brands have
Where flexpats can add the most value
Why China’s generation Z is the key
Why China is not one single market
Foreigner vs. Returned Overseas Chinese
How to immerse yourself in Chinese culture
Listen on (Try VPN for troubleshooting):