Is a sinologist perfect for China marketing?
Giada Sannazzaro 小玉 is originally from Italy and has studied Chinese language and the economic and cultural dynamics of contemporary China.
During an internship in Beijing, at one of the leading foreign-owned WeChat agencies, she has learned all the basics to jump-start her career in China-related marketing.
This is what you'll learn in 16 minutes:
Working with China from abroad
Internship in China vs. Italy
Insights in Chinese marketing practices
Mastering Chinese business & culture
Studying Mandarin as a life-long task
Listen on (Try VPN for troubleshooting):